Audit
Baseline analysis of performance, UX, and policy posture, identifying quick wins and strategic bets.
Case Study
US lifestyle publisher
Re-architecting monetization to increase revenue per session while reducing ad clutter.
Overview
This mid-size lifestyle publisher reached out to unlock more revenue without harming user experience. Adipub partnered to rethink their layout, stack, and demand strategy, with a focus on sustaining long-term growth.
Key challenges
- High ad density with low viewability
- Limited header bidding participation
- No structured testing program
Results
- +32% Revenue per session
- -19% Ad density per page
- +15% Viewability
What changed
- Streamlined ad layout with fewer but better placements
- Reconfigured header bidding and line items in GAM
- Introduced an ongoing experiment roadmap
Approach
Design
New layout and stack design, including revised placements and demand configuration.
Iterate
Rolling experiments to refine pricing, placements, and partner mix over time.
See what’s possible for your properties
Use this engagement as a starting point, not a ceiling.